Development WA
Design | Animation
Work completed working at
The Brand Agency, 2021.
Create a 7-second animated digital shopalive OOH for Development WA’s OneOneFive Hamilton Hill project.
Tools
To drive interest in the upcoming release of OneOneFive Hamilton Hill's first stage, Development WA needed a digital shopalive OOH.
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Using previous Development WA projects and shopalive animations as reference, along with existing OneOneFive print collateral and brand guidelines, I developed storyboards for this animation.
Following storyboard approval, I then did some image retouching and created the final animation for the OOH in After Effects for dispatch.
Initial storyboard sequence, based on briefed content
Final storyboard following client feedback
Original image
Retouched image for animation - adding sky and removing/editing tree branches.