I was briefed to create the overarching campaign creative for JB Hi-Fi's Win your share campaign. The client wanted this campaign to have a different look and feel to their 2021 $100K promotion and to help differentiate the prize on offer.

The key elements for the campaign were for the creative to contain the Core brand colours, and to incorporate a shopping trolley containing some of JB's core product range.

I developed three initial creative concepts to present to the client. From these, one was selected and after completing the final retouching and clearcutting the artwork assets were supplied to the client for them to arrange the collateral for roll-out across different media including in-store and online materials.