Lifeline WA
Design | Creative
Work completed working at
The Brand Agency, 2021.
Develop an annual report concept that showcases what Lifeline does on an everyday basis, with a focus on the positive influence they have in individual's lives.




Tools
For the client presentation, I was briefed to develop a cover design and several inside spreads, including a contents page, introduction page, double page and single page articles, financial information tables and board member information.
The key visual in this concept is the 'lifeline', which runs through the document from the front cover, through all the spreads and onto the back cover.
This concept was selected by the client and I prepared an artwork guide document, and master file for the text and object styling for handover to the Perth studio.
Following the report photo shoot
and article content being written,
the final Annual Report document was put together by The Brand Agency's Perth studio.



