From initial sketch concepts, I chose three ideas to bring into Illustrator and further develop to present as concepts for the visual identity for The Book Club.

 

Working with The Brand Agency's colour palette, but not needing to mirror the agency's main branding,
I wanted to create a fun illustrated look. Two of the concepts incorporate hand-drawn lettering, with the third concept more closely aligned to the agency's logo and partnered with a book that has pages built in the brand’s key colours.